Category Archives: Valentine’s Day

Valentine’s Day: Why Hearts?

Vintage Valentine's Day Card - The History of the HeartSo, it’s almost Valentine’s Day and you might be wondering what’s with the cupids and hearts. Excellent question and the answers are many…or none, depending. The origin of the heart, for example, is said to have evolved from the ancient and now extinct plant silphium, used in the fifth century by Romans as a spice and birth control measure – application method unknown.  The plant’s seed pod apparently was heart-shaped.

Heart Shapes on 1545 German Card Deck

Heart Shapes on 1545 German Card Deck

Others claim the heart appeared as a sexual symbol in art around 1250, looking much like an inverted pine cone, while still others say it was an ancient depiction of the anatomical heart. The heart appeared in playing cards of the 1500s and art work (religious and otherwise) of the 14th and 15th century.

Valentine’s Day itself is equally mired in question. According to NPR, the holiday began with the ancient Romans who celebrated a three-day holiday, the feast of Lupercalia from Feb. 13 to 15, where the men sacrificed a goat and a dog, dried their hides and whipped women with them. Apparently the woman lined up for the ritual believing it spawned fertility. Others attributed the origin of Valentine’s Day to two Romans, both named Valentine, who were martyred on February 14th years apart, and yet others to Shakespeare and Chaucer.

1550 Danish Heart Shaped Manuscript of Love Ballads

1550 Danish Heart Shaped Manuscript of Love Ballads

One thing is clear: like Christmas, Valentine’s Day was gift-wrapped and sent to the U.S. because of Queen Victoria whose modes of celebration were quickly adopted here. And, like Christmas, Valentine’s Day owes its swank to a combination of turn-of-century marketing and industrialization, which enabled candy-makers and others to pump out cards, sweets and other gifts with relatively breath-taking speed.

Now, for the candy:

Heart-Shaped Candy Boxes: Thank the Cadbury’s for these – the Quaker family, among others, were instrumental in producing the chocolate we know and love today.

Jelly Hearts: We owe these to the 10th century lokum (aka Turkish Delight), the origin of jelly and gummy candies today.

French Chocolate Truffles - Valentine's Candy

French Truffles

Truffles: Started with the French and their late 1800’s penchant for romance and sex. Truffles and soon chocolates of all sorts became the gift of courtship and come-ons. (Thanks Montezuma and his legacy of many wives for the chocolate)

Hard Candies: From lollipops to love hearts, they evolved from medicines.

Conversation Hearts: Once a weeding candy, the stamped impressions were made possible by Daniel Chase, brother of NECCO-wafer maker Oliver Chase. And that’s why they taste so similar!

Sources:

Huffington Post, http://www.slate.com/articles/news_and_politics/recycled/2007/02/the_shape_of_my_heart.html

https://en.wikipedia.org/wiki/Heart_(symbol)

NPR, The Dark Origins of Valentine’s Day

Sweet as Sin: The Unwrapped Story of How Candy Became America’s Favorite Pleasure